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Minerva SA received two important awards at the Sales Excellence Awards 2016, organised by the Hellenic Sales Institute (IPE) and Boussias Communications Ltd.
Minerva excelled in the Successful Product Import category and received the Bronze medal for its TOP balsamic product range.
Drawing its inspiration from modern culinary principles, Minerva recently expanded its range of TOP balsamic vinegars to meet the needs of contemporary families. In this context it has relaunched its range of TOP balsamic vinegars and glazes, with new packaging, adding two new innovative products: balsamic glaze with pomegranate & vanilla and balsamic glaze with honey & lemon. At the same time, it also launched its new and improved website www.vinegartop.com with recipes and consumer information.
The award was received by Minerva Group Product Manager, Ioanna Lioliou.
Minerva also won the Gold Award for Innovation in Sales and Customer-Centricity, for using innovative technologies and improving sales.
More specifically, Minerva has strengthened all its sales procedures and field marketing activities with Entersoft Mobile Sales Force Automation and Entersoft Mobile Field Marketing. This has gained the company significant benefits both in terms of effectiveness and in terms of reducing administrative sales cost. The software implements the company’s strategic planning, carrying out its field marketing activities (merchandising, audits, promotions, inventories, questionnaires, competition reporting, price collection) and sales activities (order management, approvals, etc.) in accordance with the commercial, credit and promotional policies that apply to each customer. The software is used by 40 users, 30 of which are mobile users.
The award was received by Minerva Head of Sales, Gregory Psomas.
Minerva SA Edible Oils and Food Enterprises participated in the ANUGA 2019 International Food and Drink Fair (5-9 October 2019), the largest food and beverage exhibition in the world, held in Cologne, Germany. At this year’s fair, Minerva introduced international visitors to the exceptional quality of its wide range of products. The company focused on […]
MINERVA’s exports showed an increase in volume of over 7% in the 2018 – 2019 financial year. The company’s primary goal is to strengthen its position in the markets where it already operates – 25 worldwide – and at the same time expand into new ones, in particular the robust financial markets of Central and […]
Elaia Zeus SA, a company controlled by investment fund Diorama Investments SICAR SA and part-owned by the investment fund Elikonos 2 SCA SICAR, announces its acquisition of Minerva SA Edible Oils & Food Enterprises. DECA Investments AIFM Chief Investment Officer, John Kalantzis, said: “I would like to thank all those who have worked hard over […]