MINERVA completes agreement for acquisition of the tomato products sector from ELAIS-Unilever Hellas

3 AUG 2021

On 2 July the agreement was completed for the transfer of the tomato products sector from ELAIS-Unilever Hellas to MINERVA, including the brand names Pummaro and Pelargos and the tomato processing factory in Gastouni, Ilia.

MINERVA welcomes to its family, Pummaro, a leading brand in the tomato product category in Greece, to enhance its presence in this particular market and enrich its portfolio of brand names and products.

The Pummaro brand includes the following products: concentrated tomato juice, diced tomatoes, grated tomatoes and tomato paste. In addition, the Pelargos brand includes concentrated tomato juice and diced tomatoes.

Minerva S.A. Edible Oils is a company with a history and experience of more than 116 years. It is currently one of the largest food companies in Greece. With strong brand names such as Horio, Top, Fast, Benecol, and a portfolio ranging from olive oil and cheese products to vinegar and tomato products and organic and functional foods, it meets the increasingly demanding nutritional needs of modern-day consumers. By leveraging the experience and expertise acquired over so many years, it stays abreast of market needs and leads the way in launching products that combine innovation with quality.

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