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Once again, Minerva SA Edible Oils and Food Enterprises participated in the International Food Exhibition SIAL Paris 2018, cementing its presence in the major foreign markets.
With export activities in 20 countries around the globe operating through extensive distribution networks, Minerva’s goal is to further increase both its target markets and its export basket, so its exports account for more than 15% of its total turnover.
At this year’s exhibition emphasis was placed on the company’s organic portfolio, expressing the company’s basic principles of respecting the environment and Greek producers, as well as product quality transparency. Fair-goers’ interest was piqued by products such as organic feta cheese, both in vacuum packaging and in the consumer-friendly packaged feta cubes, organic olive oil, as well as sustainable olive oil produced exclusively by best agricultural practices. New products were also presented, such as the new Mountain Regions Feta Cheese, with the traditional pungent flavour, as well as the complete new range of balsamic vinegars and glazes.
As Marketing Director Yiota Ilioupoulou says: “The growth of exports is a mainstay of Minerva strategy and we are methodically working towards utilising the great opportunity given to us by the international market. We are promoting our export basket, spearheaded by Greek olive oil, feta cheese, vinegar products and organic products, and aim at introducing the authentic flavour and quality of Greek products and the Mediterranean diet to consumers around the world.”
The team of MINERVA gave a strong presence this year with its participation in the 37th Authentic Athens Marathon held on the weekend of November 9 & 10! The Athens Marathon, “The Authentic” is a unique event, a unique life experience for all Marathoners around the world and takes place in Greece of culture and […]
Minerva Olive Oil company received two significant distinctions for the Pralina Horio spread at the Healthy Diet Awards 2020. In the category Healthy Food Product of the Year, Pralina Horio spread received the Silver award for the Sweet Products and the Bronze award for the Dairy Products. Pralina Horio is a fresh spread product […]
MINERVA participated in the “Career Days 2019” organized this year by the Career Office of the University of Piraeus for the 11th consecutive year from November 4-8, 2019, in the Foundation Ceremony Room on the ground floor of the main building. The Event is part of the overall effort of the Career Office to bring […]