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ELAIS-Unilever Hellas and MINERVA reached an agreement for the selling of the industrial tomato products sector, including the brand names Pummaro and Pelargos, and the tomato processing factory in Gastouni.
In addition, upon completion of the sale process, all workers in the tomato products sector will be transferred to the new owner.
Mr. Andrew Kennedy, Managing Director of ELAIS–Unilever Hellas S.A. stated that ’’ The sale of the tomato products sector is aligned with Unilever Group’s International focus strategy while allowing for development and the creation of long-term value in the tomato products sector. We believe that MINERVA is the most suitable for the future of the tomato products and the Gastouni factory since it intends to expand and develop the brands both locally and internationally’’.
Mrs. Chrysa Bonou, Managing Director of Minerva S.A. Edible Oils and Food Enterprises said, ‘’The acquisition of the tomato products sector and the Gastouni factory from ELAIS–Unilver is a significant expansion for MINERVA, offering us the opportunity to enhance our presence in this particular market and enrich our portfolio of brand names and products. With a history of almost 20 years, we have the ambition to continue growing and remain a benchmark for consumers, workers and the Greek business community’’.
The agreement is expected to be completed by the end of the first half of 2021.
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On 2 July the agreement was completed for the transfer of the tomato products sector from ELAIS-Unilever Hellas to MINERVA, including the brand names Pummaro and Pelargos and the tomato processing factory in Gastouni, Ilia. MINERVA welcomes to its family, Pummaro, a leading brand in the tomato product category in Greece, to enhance its presence […]