Acquisition of the SAVOY trademark
MINERVA Ltd. searching to expand its activities in the food market is moving forward through the butter market. Within this framework, the company proceeded on October 11th, 2008 in the acquisition of the SAVOY trademark, a butter that exists in the dairy and butter market since 1949.
With the acquisition of this trademark, the position of MINERVA in the butter market is enhanced by approximately 12% leading the company towards the top positions in the butter category. Our goal is the establishment of a dynamic and constantly developing company through the presence of strong brands in crucial food categories and the production of innovative products that correspond to the nutritional needs of our modern times; products which will support and highlight the values of the Mediterranean diet.