Acquisition of “MANA” trademark from PLIAS
On December 16, 2005 our company acquired the “MANA” trademark from PLIAS company.
The “MANA” trademark has been used in the seed oil and kernel oil business in the last 28 years.
Through acquisition of this trademark, we consolidated our position by 1.8% in market shares in the liquid oil business. This has given us strong motives and the will to conquer first place in the olive oil and kernel oil business.
The presence of innovative spread products in the market (Fast, Benecol, Minerva) and others to be launched in 2006, combined with our consolidated position in the liquid oil business, lay the foundations for a steadier growth course of our company during the second century of its existence.